Liquid Salvation


The Assignment: Take this bottled water product from concept to reality. Develop all packaging, advertising, point of purchase materials, promotional materials, logowear, etc.
The Result: Created “Pure Water for an Impure World” slogan to link existing “She-Devil” icon to bottled water. Designed a tinted, embossed and flask-shaped bottle with transparent label. Created “Ask for the Flask” slogan. Designed and implemented new product line extensions, point-of-purchase displays, vehicle wraps, die-cut table tents, stickers, logowear, and highly-airbrushed "pin-up" posters. Redesigned “She-Devil” and developed “She-Angel” icon. Wrote and art directed all advertising. Brand grew to be a key player in the Las Vegas and Los Angeles nightclub scenes, and trend leader in the industry.
The Client Said: “Gil was a major contributor to our success. His experience at major agencies in New York gave us credibility and his marketing saavy kept us on track when we strayed from strategy. Gil is a trusted advisor, a graphics savant and a friend. I will definitely enlist him in my next venture.”
-Chris Warner, President