Case Study: Bistro 22 at Squaw Valley
The Assignment:
Re-brand this ski resort bar/restaurant... make it feel more iconic, fun and approachable. Get it noticed, but "downplay the glitz.”
The Result:
New logo, slogan, back-lit signage, T-shirt design, menu design, business cards, window “etching” graphics. Restaurant sales up 40% vs. prior year. Logowear sales up 800%.
The Client Said:
Logos, signage, T-shirts, stickers, napkins -- you name it, Gil designed and then produced it. Everything works together as a whole, and is distinctive and super-creative. I like that work gets done from the perspective of what makes sense strategically, not just 'what looks good.’
Heck, the new T-Shirts are so popular that sales of those practically pay for everything else!
Logos, signage, T-shirts, stickers, napkins -- you name it, Gil designed and then produced it. Everything works together as a whole, and is distinctive and super-creative. I like that work gets done from the perspective of what makes sense strategically, not just 'what looks good.’
Heck, the new T-Shirts are so popular that sales of those practically pay for everything else!